We talk about branding a lot as business owners, and for good reason! Branding helps you stand out from your competition, communicate your values, and increase revenue through visibility. As an established private practice owner, it’s crucial to think about your practice’s brand and your personal brand. In this episode, I dive into the differences and overlapping elements between a personal brand and a business brand, and how you can leverage both to make more money.
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Resources mentioned:
- Listen to Episode 71: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Tasks
Some key takeaways from this episode include:
- What you can do right now to start up your personal brand
- The secret to getting marketing to become a $10,000 task
- What your practice vision and personal brand have in common
- What it’s really like to show up authentically in public
- What Brandy really thinks about completely separate personal brands
- A peek into how you can use your expertise to your brand’s advantage
- The real, behind-the-scenes of growing a marketing team
- Brandy’s unexpected perspective on your brand not being for everyone
- How to pull from what you enjoy to enhance your personal brand
It’s time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.
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