Luxury doesn’t have to mean expensive – it starts with finding what’s important to you. When incorporating luxury into your brand, authenticity should always remain at the core – contrary to what you may believe, luxury brands are as such because they connect with their audiences on a personal level. This week, to unpack the importance of protecting and cultivating your brand, we welcome Lauren Michelle Jackson, LCPC, to take us through her branding journey and what you can apply to yours.
Lauren is a licensed clinical professional counselor, coach, advocate, author, and business owner of Cultivate Your Essence. Lauren’s private practice is a masterclass in luxury branding for private practice and how luxury doesn’t always mean spending a high dollar amount. Through owning her own practice and her work in mental health, Lauren has helped countless women of color improve their mental health, embrace their brand, and complete their own stories.
Connect with Lauren & Cultivate Your Essence:
- Cultivate Your Essence Website
- Cultivate Your Essence Instagram
- Phone: 708-654-1929
- Lauren’s Website
- Lauren’s LinkedIn
If you’re ready to take your practice to the next level, make sure you apply for the Private Practice CEO™ Program today!
Some key takeaways from this episode include:
- What “luxury” actually means, and why that’s different for everyone
- A peek into why luxury is important to Lauren
- The surprising ways luxury and healthcare go hand-in-hand
- What you can do right now to elevate your branding
- Why protecting your brand is key to your practice’s success
- How to get comfortable asking for what you’re worth
- How to build a team culture where branding is a priority
- Behind the scenes of a team content day
- The importance of pivoting with the ebbs and flows of business
It’s time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.
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