Financial

Ep. 64 – Taking Insurance, Switching to Private Pay, Affiliate Marketing, and More | “Dumb” Questions Pt. 1

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Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well. 

Resources mentioned:

Some key takeaways from this episode include:

  • Permission to build a practice that pays you what you deserve
  • Using data to find a payment model that’s right for your practice 
  • Leveraging creative avenues to maximize your payment model
  • How partnership and collaborations may help you with your practice revenue
  • Getting credentials to accept insurance (and when to hire someone to help you apply)
  • The truth behind affiliate marketing and when they make the most sense for you
  • Why focus is the core of every dollar your practice makes

It’s time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. 

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Meet Brandy

Brandy Mabra is a CEO Coach for Healthcare Business Owners & Healthcare Entrepreneurs. A sought after Business and Leadership Expert, and the Founder of Private Practice CEO™ .

Brandy's life work is empowering Healthcare Business Owners with the needed business and leadership skills to help them be rich in time, money and energy.

She works with ambitious healthcare business owners and entrepreneurs who are ready to have more money in the bank, precious time back on their calendar and to end the vicious cycle of burn out & overwhelm. 

Brandy has over 2 decades of business and leadership experience building, growing, and leading healthcare businesses and private practices to $100M in revenue profitably. She also has clinical background in Cardiology as a trained Exercise Physiologist.  

Brandy's mission is to help you to think differently about your business and how you lead as a CEO so you can be in the best position to have wealth, health and freedom as you scale.