Give me 90 minutes a day for 5 days, and we'll recalibrate how you lead, decide, and scale your practice.
  

Inside this challenge, you’ll apply what it actually takes to lead a high-performing, multi-million-dollar private practice. You’ll stop making decisions from urgency and start leading from strategy, structure, and clarity.

This is where your team starts owning outcomes, your operations stop bottlenecking at you, and your role shifts back to the CEO seat where it belongs.

Your next level doesn’t require more hours. It requires a different standard of leadership.

Join The Challenge 

Inside the Own Your CEO Status Challenge

Join The Challenge

Each day, you’ll work through one core CEO discipline: leadership authority, team ownership, operational clarity, profitability, and strategic direction so you walk away with decisions made, priorities set, and a plan you can execute immediately.

This is not theory. This is focused, strategic work that moves your practice forward and gets you out of the weeds without losing control.


Nothing to lose, everything to gain

The 5-Day CEO Challenge Schedule

Join The Challenge

Monday, January 26th, 12pM -1:30pm ET  

Day 1: THE CEO SHIFT

You’ve built the business… but somewhere along the way, the business started running you. If you're honest, you’re still the safety net, the firefighter, the fallback for every decision.

We’ll redefine what it means to be the CEO of a multi-6 or 7-figure practice and identify exactly which responsibilities you must release to step out of the weeds. By the end of Day 1, you’ll have a clear picture of the CEO your practice actually needs and a practical plan for stepping into that role immediately.

Day 2: THE TEAM ENGINE

TUESDAY, JANUARY 27TH, 12PM–1:30PM ET

You can’t scale a practice if you’re the most responsible person in the room. Yet most multi-6 and 7-figure owners are still the one their team leans on for answers, approvals, and direction. If you’re honest, too much still falls on your shoulders.

We’ll break down the core components of a high-performing team clarity, ownership, and accountability,  and show you how to shift your team out of dependency and into true leadership. By the end of Day 2, you’ll know exactly how to redesign expectations, elevate performance, and create a culture where your team carries the business forward without you.

Day 3: THE SYSTEMS ADVANTAGE

WEDNESDAY, JANUARY 28TH, 12PM–1:30PM ET

The reason you keep getting pulled back into the weeds isn’t your team, it’s your systems. Or more accurately… the lack of systems that actually work without you. If the business only runs smoothly when you’re involved, you don’t have systems, you have habits held together by effort.

We’ll identify the operational bottlenecks slowing your growth and walk through the core systems your practice needs for consistency, efficiency, and scale. By the end of Day 3, you’ll know where work is breaking down, what needs to be systematized immediately, and how to create workflows that allow you to step out without the business falling apart.

Day 4: THE PROFIT PLAYBOOK

THURSDAY, JANUARY 29TH, 12PM–1:30PM ET

Revenue is not the problem; the way the business runs is. The truth is, most practices leak profit in places the owner never sees: staffing, capacity, scheduling, compensation, margins, and unmanaged operations. You can’t fix what you can’t see.

We’ll uncover the numbers that matter for multi-6 and 7-figure practices and teach you how to make decisions like a CEO, not a clinician or operator. By the end of Day 4, you’ll know exactly where your profit is leaking, how to increase your margins without working more, and how to lead your finances with confidence.

Day 5: THE FREEDOM BLUEPRINT

FRIDAY, JANUARY 30TH, 12PM–1:30PM ET

Your next level isn’t found in another strategy. It’s found in executing the right plan with clarity and confidence. And most practice owners don’t have a 90-day CEO plan. They have goals… and a calendar full of other people’s priorities.

On Day 5, we pull everything together, celebrate all you've accomplished for the week. You’ll map out a 90-day CEO Blueprint that aligns your leadership, team, systems, and financial strategy so the business can grow without relying on you. By the end of this session, you’ll have a plan that frees your time, strengthens your team, and gives you the momentum to scale sustainably.

Upgrade Your CEO Identity. Transform How Your Practice Runs.

The next evolution of your business doesn’t come from working more hours, hiring another clinician, or adding another service line. It comes from leading differently. Inside this challenge, you’ll experience the clarity, structure, and leadership momentum that allow your operations, team, and systems to function without relying on you. You’ll walk away with practical steps you can implement immediately and a 90-day CEO plan that puts you back in control of your time and your growth.

This is how high-performing practice owners finally step out of the weeds and into the CEO role their business truly needs.

"Brandy has helped me grow and find order to my business. This experience has removed my limited thoughts and placed me in a place of confidence to pursue the exaggerated dreams I have for my business and myself."

" All the information provided was thorough and extremely helpful. I’m more confident and empowered to be the CEO I need to be for my practice and team. Brandy is a phenomenal CEO coach."

- R. Zabel, CEO, LCSW, ACSW

- N. Garza | CEO, MSW, LCSW, RPT

What Practice Owners are Saying 

Hear directly from private-practice owners who stepped into the CEO role, strengthened their leadership, and transformed the way their practice runs.

- Kenosha Gleaton, MD | CEO 

- Ruth Patiño Henderson, LCSW | CEO

MORE PRACTICE OWNERs, SAME TRANSFORMATION

These leaders Own Their CEO Status and their
practices changed because of it.

Join The Challenge 

hey there!

Meet Brandy

Brandy is a CEO Coach for Private Practice Owners. A Healthcare Business and Leadership Expert, and the Founder of Private Practice CEO .

Brandy's life work is teaching Private Practice Owners the business side of their practice on a deeper level. Empowering them to show up as an empowered leader to scale their practice for growth, sustainability and profit. 

Our clients are ambitious private practice owners and entrepreneurs who are ready to end the vicious cycle of burn out & overwhelm. 

She has 2 decades of business and leadership experience building, growing, scaling and leading practices to $100M in revenue. 

Brandy's mission is to help you to think about your practice in a different way to have more time, money and peace. 

JOIN THE 5-DAY CHALLENGE TODAY 

$397.00

Get Your SEAT Now

Classic Participation 

  • Clarity on your CEO role
  • A stronger, more empowered team
  • Systems that simplify your day
  • A real plan to step out of the weeds
  • One week that changes how you run your practice

 

For established practice owners ready to make a powerful shift in how they lead, operate, and grow.

What you gain when you join today:

When you join the Challenge now get access to a special live "Ask Me Anything" Q&A Call...PLUS, The Private Practice CEO Application Suite.